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The intentional tribalism reminds me of 90s/00s pop industry; Lou Pearlman created his own competition with NSync so that the fan battles would ultimately benefit him either way. The label that signed NSync AND BSB and Britney and rolled out solo projects all the same year and spurring on the money battles.... I bet there's a lot of that type of colluding that we don't even know about yet. It's definitely part of the money making plan of many execs.

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